How to Look at the Google Reviews I Wrote
10 Means to Get More than Google Reviews
Google reviews are incredibly important—88 percent of consumers trust online reviews just as much every bit personal recommendations and ninety percent of consumers read online reviews before visiting a concern. Not merely are they often the final factor that tips prospects to customers, just they also hold a lot of weight in the electric current search algorithm.
I.e., More, ameliorate reviews = Higher search rankings, more leads and sales, and increased revenue.
If you're struggling to improve your online presence, stay tuned—in this article I'll requite you 10 ways to go more Google reviews, and practical tips on how to pull information technology off.
Start Things First: Why Google Reviews Thing
Information technology's no surprise that online reviews are important, but just how much weight do they carry in customer acquisition? The proof is in the data!
x Ways to Get More Google Reviews
Before we get into the meat of this guide, there's something you should know: 85 percent of consumers don't trust reviews more than than three months one-time, and xl percent only look at reviews from the past two weeks.
What that means is it'due south non enough to get 100 5-star reviews and call it quits. You demand to continuously ask for them, and so your review profile is always fresh. Yous can easily practise this by incorporating the 10 review generation strategies below into your marketing programme.
1. Inquire Customers Directly for a Google Review
One of the easiest ways to get a Google review is to inquire!
Asking for reviews is often the nearly straight way to ensure satisfied customers receive your asking.
If y'all're on the telephone with a happy customer, inquire them to write a review. It's that piece of cake!
two. Send a Follow-Upwardly Email for More Google Reviews
Afterward a successful job ends send your customer a follow-upwards e-mail and ask them to leave you a Google review.
In your email be sure to:
- Be personal
- Thank your client for choosing you
- Tell your customer you appreciate and read all feedback
- Tell your customer why feedback is of import
- Provide a direct link for visitors to leave you a Google review
3. Go out Behind a Get out-Backside
A leave-backside is a piece of marketing collateral that you leave at your customers' property, like a Google review bill of fare. These tend to be more pop with contractors or local service companies.
For instance, if you're a flooring contractor who just installed new oak hardwood floors in a client's habitation, consider leaving a folder containing the following:
- Care and maintenance tips for the new floor
- A phone number in case the customer has any follow-up questions
- A business card
- A Google review card
- Clear, precise instructions detailing how to use the review card
Don't feel like paying to print hundreds or fifty-fifty thousands of leave-behinds?
No worries—create a digital version!
Canva is a not bad free online tool to create a well-branded brochure for your company and to get more Google reviews.
four. Add a Review Link to Your Website to Go More Google Reviews
Some other easy way to go more Google reviews is to add together a review link to your website or create a custom review link.
What Is a Custom Google Review Link?
A custom Google review link is exactly what it sounds like—a custom URL you lot can create where your clients can get out you a review. When someone clicks on your custom Google review link, a box like this pops up:
This will assist you get more reviews merely because information technology makes it easier for your customers.
You lot tin practice this in a variety of ways, including putting a link in your site'due south header or footer or fifty-fifty using a lightbox popup requesting customers leave a review.
How to Use the Custom Google Review Link Generator
Hither's how to go a custom review link for your business organization:
- Search for your company here: https://developers.google.com/places/place-id
Alternatively, you can view the identify ID finder with its code in the Google Maps JavaScript API documentation.
- Once you've found your local business concern, copy the Place ID:
What's a Google place ID?A identify ID is a unique identifier given to your local business accost by Google. Identify IDs are available for most locations, including businesses, landmarks, parks, and intersections.
- Tack that bad boy onto the end of this link: http://search.google.com/local/writereview?placeid= <PLACE_ID >
In the cease, it will wait like this: http://search.google.com/local/writereview?placeid=ChIJL5qojy7Mt4kRcQXaVPO_oBw
v. Install Review Generation Tools to Get More than Google Reviews
Review generation tools make the review process much more than streamlined. Nosotros wrote an entire guide to the best online review platforms, then exist sure to cheque it out.
For case, Review Fizz is a pop internet marketing tool designed to help business organisation owners to get more than Google reviews (and reviews on other platforms, but we'll stick to Google for now).
Unfortunately, Review Buzz isn't free. Only they do provide a 30-twenty-four hour period gratis trial.
Review Buzz has helped one client of ours earn more than 575 reviews inside i year of implementing it on their website.
Of those 575+ reviews, this customer earned 90 Google reviews with an average rating of 4.7-stars!
These are the top review generation platforms nosotros recommend:
- Nearby Now
- Broadly
- Grade.u.s.a.
- NiceJob
- PulseM
- BirdEye
- Podium
- ReviewBuzz
- ReviewTrackers
- Customer Lobby
- TrustPilot
6. Follow-Upward Your Review Requests Multiple Times
Just because a client doesn't leave you lot a review the first time you lot inquire doesn't mean they'll never leave one.
You might've caught them at a bad time during your get-go request. Or perchance they wanted to exit y'all a review after the first 2, but simply forgot.
We recommend creating two email follow-up templates in addition to your starting time review request and limiting your total number review requests to three.
Try sending a new asking once a week or even every other calendar week until you've hit your max. Face information technology; some people will never leave a review no matter how many times you enquire. But that doesn't mean y'all shouldn't endeavour.
Persistent follow-up keeps your company fresh in the customers' minds and adds more points of contact between you and your clients.
7. Keep Your Absurd When You Get a Bad Review
So yous got a bad review. Don't attack, don't evangelize excuses; just accept responsibility and vow y'all'll right the trouble. I've seen our clients turn a one-star review into a 5-star review merely past being practiced people and making things right.
When customers see that you monitor and respond to reviews—fifty-fifty bad ones—they're more probable to see you as a stand-up company and choose your services. If it's genuinely a false review, follow these steps.
8. Add Calls-to-Activity and Popups on Your Website
People procrastinate. You know that. I know that. Everybody knows that.
Nudge procrastinators by having plenty of calls-to-action on your website, and even by calculation a minor pop-up encouraging the user to leave a review. Chances are you've seen these popups and CTAs at piece of work—typically they something like, "Are you enjoying [insert product here]? Leave us a review!" I know I run across them every fourth dimension I employ half my apps on my smartphone, and multiple times a twenty-four hour period equally I browse websites I utilize for work.
9. Respond to Your Reviewers
Nosotros always recommend responding to online reviews—both positive and negative.
If a customer leaves a positive review, say cheers!
If a customer leaves a negative review, follow the steps beneath:
- Accost the issue
- Repent for the issue (even if your company is in the wrong)
- Attempt to resolve the issue privately
Google acknowledges companies that respond to Google reviews.
Don't believe us? Check out what Google officially said about reviews.
10. Provide Great Client Service
Online reviews are frequently similar to the half dozen o'clock evening news—you only hear the bad and non the good.
By far the easiest way to get a Google review is to provide great customer service to every customer yous interact with.
If a customer is blown abroad with your company, the service you provide, the production they purchased, or the experience they had, they'll experience compelled to leave a review (use steps ane-nine to help ensure it's a Google review!).
Demand Assistance Generating More Reviews? Requite Us a Phone call
The process to create a steady pipeline of reviews isn't like shooting fish in a barrel. If you'd prefer to leave your review generation to the professionals, our team at Blue Corona is here to help. Contact us online to learn more nearly our wide range of digital marketing services designed to help businesses similar yours get equally many leads and sales every bit possible from the spider web.
About The Author: Blue Corona'due south Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand past passing on our tribal knowledge. The squad vigilantly stays on acme of the latest in digital marketing, bringing you the top insights with expert commentary. Want to run across something on our blog you haven't seen yet? Shoot united states of america an e-mail and our marketing team volition become to work.
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